surfista in riva al mare con tavola Bear gialla con righe rosse


Inspired by the Malibu surf scene of the 70s, Bear designs clothing that captures and raise the spirit of freedom that is in each of us.

From t-shirts to beach wear, the Bear collections gives rise to the California dream and are made with quality for all those who don’t want to give up on comfort and style.

The purpose of the brand is to encourage each of us to remain true to ourselves and our roots, while maintaining the will to help people pursue and bring up their adventurous spirit.

surfista biondo in spiaggia con tavola bear Azzurra
Ragazzi in spisggia con tavole da surf Bear
Skater in strada di una città marittima con palme

A clear and distinctive promise to produce clothing and accessories inspired by the world of surfing and the street for a consumer who is passionate about unspoilt nature and sports.

Giving young people self-confidence by encouraging them to freely realize their life thanks to the iconic range of products and the distinctive logo (the Bear, symbol of California, which represents strength and courage together with a strong sense of belonging).

Surfista in spiaggia con tavola Bear Viola

The values ​​that the brand does not give up are certainly the sense of freedom and friendship, the desire to discover uncontaminated nature, to discover the new and the most exciting spot, respecting all our surroundings.

Products designed and inspired by the Californian dream, by that vibe which is very recognizable, and which gives a distinctive strength.

An “easy to wear” that is also the result of a sophistication in the fabrics that guarantee lightness & comfort of movement.