Bear, historical brand symbol of the golden age of surfing, for the SS20 season has conceived an urban sporty inspired men’s clothing collection , able to represent values and emotions related to the worlds of surfing and skateboarding.
In the beachwear collection, alongside the classic Malibù swimsuit created in double nylon with semi-elastic waist completed with double nylon button that represent the historical style of the brand, there are a selection of new styles featuring street-inspired graphics, as well as colored prints in a new light, practical and easy to dry material.
An inspiration is linked to California in the 60s and 70s, influenced by the Hippie counter-culture; Sweatshirts, T-shirts and swimsuits are declined in colorful prints on a white background always accompanying the imaginary of surf.
The most urban vocation of the collection is represented by new graphics related to the world of skateboarding with a pop-inspired and hand-drawn digitized graphic. The graphics are proposed on sweatshirt, short trousers and light windproof hooded jacket.