The SS19 collection aims to get even closer to the Brand values thanks to the use of natural fabrics and cuts that are inspired by a gently renewed tradition.

Natural and more mature colors join a brighter color palette. Bear logo personalizations, the iconic stripes and again refined prints and graphics are still key-elements of the collection.

Jackets and shirts, bermudas, sweatshirts and t-shirts… but the heart of a Spring Summer Bear collection couldn’t be other than a wide offer of board-shorts and beach-shorts, ranging from models and fabrics inspired by tradition to original all-over prints.