Today, Bear conveys its identity as historic, yet innovative brand, that reflects the values and feelings of surfers and non-surfers alike, through “urban sporty”-inspired collections for men, women, and children.

The FW18 collection is based on an outdoor mood, with technical nylon-filled jackets for surfers hitting the winter waves, mélange hoodies with faux lamb inserts, long-sleeve polos, jersey logo T-shirts, and plaid shirts with original Bear graphics and colors. The color palette also reflects fall vibes, with a mix of mustard, burgundy, brown, and shades of grey, blue, and black.